Strategic Operations Research

In order to make decisions, companies need substantiated information about their markets, market potentials and competitors, but information at hand is often not sufficient to provide a basis for strategic decisions. In order to be successful it is necessary to gain a more profound understanding of the needs, wishes and expectations of end clients. Therefore, our range of services in the area of strategic operations research covers the analysis of both “soft” and “hard” facts:

•  Brand equity analyses

•  Market position analyses

•  Image analyses and benchmarking

•  Customer satisfaction analyses